The world is changing. Technology has been moving at a breakneck speed and there is a real danger of being left behind. Those that thrives in today’s world are people who are constantly learning the new rules of the game, adapting to change, evolving, innovating and creating content that sets them apart from the rest. To stand out from the masses today, you will need a combination of luck, hard work and an idea/product/belief that people will buy into. I’m sure there are many people who have seen and heard of Kony 2012 by now. I sure they are also people who have read the visiblechildren post and other posting with regards to the criticism of Invisible Children organisation. I’m sure there will be also people who have read both sides of the story plus Invisible Children response to the criticisms. Lastly I’m sure there are also people who have seen all of the above including the 9gags on Kony 2012.
However this post is not about Kony 2012, this post is about why I share. Or specifically why I share the Kony 2012 video. It is intriguing to see how viral the video went. It was the single most viral thing that I have seen so far. Honestly I did not know about Joseph Kony and Uganda (before the video), or perhaps even about the problems that most of Africa faces today. Why people should share and watch the video is really because there is so much you can learn from it, no matter which viewpoint you take. When I saw the video, I was learning about video storyboarding, editing, sound effects, storytelling, marketing, design etc (besides the story about Joseph Kony). I was also learning about human behaviour and it allowed me to think about why people will share the video or what made them share it. I also learn about the different reactions to the video and why people will share the criticisms or take on the opposing viewpoint. Are people trying to be crowd followers for those that share and those who oppose are just trying to be different? Do I have the answers to this question? I don’t.
I feel that there is no right or wrong answers, everyone is entitled to their own viewpoint and pass judgement on their own based on their education, upbringing, culture and their life experiences. It is like a photograph, some people will say a photograph is great and some will hate it. Kony 2012 video is like a photograph to me because it reveals so much in 30minutes, yet it reveals so little about Uganda and the other problems in Africa at the same time.
Without a shadow of doubt, Kony 2012 video is a major success, to reach a total of 34 million views and counting on youtube and vimeo combined meant that it has managed to reach out to an amount of target audience that I think most ad agencies will fantasize about. I’ll be happy if I can get 10,000 views on my website. David duChemin mentioned that (if i recalled correctly) you dont have to make everyone like your work as there will be haters for sure. Figuratively speaking if you just have 1000 people who love your work and willing to spend $100 yearly on your work, that will be a good amount of annual income. If just 1 million viewers of Kony 2012 donate their money to Invisible Children, imagine how much money they will be able to raise? Will other charities/non profit organisation be able to match such fund raising scale?
I will be observing Kony 2012 closely, because the next viral phenomenal might be inspired by methods used in the Kony 2012 video. Who knows?
If you have read till this far and have comments/thoughts please post them below, I will like to read it. Share this post if you think it’s worth sharing. After all, this blog post is a social experiment as well. I’m also trying to figure out and learn about how social media works. Thanks for your time.